California Roots Music and Arts Festival Announces Streaming Partnership with LiveList

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The California Roots Music and Arts Festival Announces Streaming Partnership with LiveList

Partnership for 2016 Event will Enhance Live Streaming Experience through Discovery, Storylines and Community

(MONTEREY, CA – May 11, 2016, source: Press Junkie PR) The California Roots Music and Arts Festival has announced their partnership with LiveList, the ultimate guide to discovering & watching live streamed concerts. The 7th annual California Roots Music and Arts Festival will take place at the historic Monterey County Fair and Event Center from May 27-29, 2016. The top tier national festival is the premier gathering for the progressive U.S. Reggae and roots music movement, bringing the scene together over Memorial Day weekend in beautiful Monterey, CA.  The LiveList streaming channel can be found at 


Photo Credit: Josué Rivas (

The 2016 festival anticipates 12,000 daily attendees, with an additional 100,000k plus worldwide fans livestreaming the event. Co-Producer Dan Sheehan states, “Our live streaming viewership is rapidly increasing and we wanted to partner with a company who understands the livestreaming space and has the platform to make our online viewing experience the best it can be.” He adds, “We found those attributes and more with our partner LiveList, who we are excited to be partnering with to elevate the livestreaming experience for Cali Roots and our fans.”

“We are thrilled to be partnering with the California Roots Music and Arts Festival to help enhance the live digital experience of the festival as well as bring great content to a wider international audience in real-time,” says Allen Sanford co-founder and CEO of LiveList.  “Our platform tools are designed to help content producers create a storyline for the consumer rather than an abrupt one-time live event by provisioning a dedicated CaliRoots.TV powered channel and distributing it throughout our network.  For fans, LiveList makes it easy to find, discover, and enjoy shows anytime from anywhere, whether on mobile or desktop.  Sanford concludes, “The spirit of live music is about capturing and sharing a unique sound and a moment in time that is fleeting and sacred between artist and fan. LiveList’s mission is to give fans access to more and more of those moments no matter where they are.”

Headlining 2016’s California Roots Music and Arts Festival will be Slightly Stoopid, Rebelution, Atmosphere, Stephen “Ragga” Marley, Damian “Jr Gong” Marley, and Michael Franti and Spearhead, alongside other top tier reggae and roots acts. The festival will also bring a heavy dose of Caribbean artists this year, including Protoje, Raging Fyah, Barrington Levy and Tarrus Riley. Also, the event will feature live DJs for the first time, with sounds provided by artists such as Amp Live, Westafa, Dub Architect, and more.

About California Roots

California Roots isn’t just a music festival; it’s a movement. It’s a way of life. It delivers a cosmic blend of good vibes, true happiness, family, peace, love and joy to all who enter. When Jimi Hendrix torched his guitar at the Monterey Pop Festival in the late ‘60’s, he changed the way an entire generation looked not only at music festivals, but life itself. It is out of this same pure energy–the energy of natural and peaceful rebellion–that California Roots was born. We discovered the ecstasy that culminates from listening to awesome music, smiling at your neighbors and dancing with strangers; California Roots is about living life to the fullest.

About LiveList

LiveList is the ultimate guide to discovering & watching live streamed concerts. With access to thousands of live shows from around the world, LiveList gives you one place to search for and listen to live music concerts whenever you want, wherever you are. Download LiveList to watch great a live music today! LiveList is headquartered in Venice, CA.

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Register for LiveList to watch and discover more live streaming concerts below:

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